Metaphor is an accessible introduction to current thinking on metaphor, suitable for undergraduates and non-specialists. It explains key ideas on metaphor and supplies a coherent overview of the last twenty years of research and its effects on our understanding of language, culture, and mind. As with metaphor itself, its target market extends to cognitive science, theoretical and applied linguistics, English psychology, communications, literature, rhetoric and other areas.
This book is a much needed primer that will be indispensible as a classroom text and to the general reader.
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History caught on the hoof and the wing by those who were actually there - a brilliant selection and guide (Andrew Marr )
A bravura feat in browsability, this captivating, timely and useful book will reward any amount of flipping and dipping ... full of moving, amusing and revealing detail ... What an exemplary reclaiming of Scotland's past, what a necessary and notable contribution to its future (Scotland on Sunday )
Fascinating and very valuable . . . This book should find a place in every Scottish home (Scotsman )
(2)Foreword by Stephen R. Covey, Author of The 7 Habits of Highly Effective People A PAPERBACK ORIGINAL "Most books make promises. This one delivers. These skills have not only helped us to change the culture of our company, but have also generated new techniques for working together in ways that enabled us to win the largest contract in our industry's history."--Dain M. Hancock, President, Lockheed Martin Aeronautics A powerful, seven-step approach to handling difficult conversations with confidence and skill "Crucial" conversations are interpersonal exchanges at work or at home that we dread having but know we cannot avoid. How do you say what needs to be said while avoiding an argument with a boss, child, or relationship partner? Crucial Conversations offers readers a proven seven-point strategy for achieving their goals in all those emotionally, psychologically, or legally charged situations that can arise in their professional and personal lives. Based on the authors' highly popular DialogueSmart training seminars, the techniques are geared toward getting people to lower their defenses, creating mutual respect and understanding, increasing emotional safety, and encouraging freedom of expression. Among other things, readers also learn about the four main factors that characterize crucial conversations, and they get a powerful six-minute mastery technique that prepares them to work through any highimpact situation with confidence.
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